Contact info: phone: 847-991-1294 email: howard@larsonassociates.ws
Mar

28

Just How Many ‘Clicks’ &am

No comments · Posted by Howard Larson
Just How Many ‘Clicks’ & Views Does It Take To Get In?

We are living in a very ‘noisy’ time. Crowded markets vie for our limited attention, each crying louder and longer. We are being constantly bombarded by sounds and images that promote ideas, products, and beliefs.

This constant disharmony makes it increasingly difficult to focus on any one thing. To weigh choices, make informed decisions and to choose. Each day as we make our way up the ladder we are surrounded by the frenzied, howling masses scrabbling for our last dollar or last bit of attention. We learn, whether by choice or necessity, to tune the bulk of these distractions out, to not hear the clamoring and the crying, we minimize our attention and move on. If this is a result of self-preservation, a product of our environment, how can you reach your client? How do you make the sale? How do you ‘touch’ the customer so that they remember you and your product?

We’re all busy people. We all know what it takes; Emails, texts, post, social media – these and other combinations all working to get our attention.

What you may not know is that research has shown that it takes, on average, seven instances of receiving a marketing ‘touch’ before you remember a company’s product or service. So, it not only ‘makes sense’ to ensure that you put together an integrated marketing campaign, it is an essential aspect of being remembered.

When it comes to lead generation, whether you’re targeting new business or maintaining current clients, you need to be creative with your marketing. According to Dan Cadieux from 360 Leads  there are many ways to perform Lead Generation but there are 4 Key Principles that apply to all Lead Generation Activities, they are:

  • Find your target audience~ determine what group you want to attract with your lead generation activities.
  • Communication is key in any relationship- do not just tell them what you are selling/offering. Tell them a relatable story that demonstrates why they NEED YOU. Your message must be loud, you have to be heard over all the “noise”.
  • Data collection is vital for a successful lead generation. Collecting data is part 1, then all your activities must incorporate the collection of prospect data.  Once these steps are done then, it is then possible to go move to the next stage.

  • The final key is to nurture the leads. This is the most crucial stage, this where leads are converted into customers.  You have the leads, now don’t just treat as a feather in your cap, build relationships so they are no longer leads but are now clients.

As an entrepreneur or business owner, you already know that it costs more to bring a new client in then it does to keep an old one. Why then after your investment of time and resources to generate new business would you risk the loss of those clients because you haven’t kept them engaged? Because you haven’t nurtured your leads? As an award-winning marketing agency Larson & Associates understands the importance of developing effective strategies to do this and we stand ready to share this knowledge with you.
 
Research has shown that businesses can expect an ROI of for every spent on email marketing, 

There are literally hundreds of examples of different marketing strategies that you can choose from to target customers, move your Find your target audience~ determine what group you want to attract with your lead generation activities.

  • Communication is key in any relationship- do not just tell them what you are selling/offering. Tell them a relatable story that demonstrates why they NEED YOU. Your message must be loud, you have to be heard over all the “noise”.

  • Data collection is vital for a successful lead generation. Collecting data is part 1, then all your activities must incorporate the collection of prospect data.  Once these steps are done then, it is then possible to go move to the next stage.

  • The final key is to nurture the leads. This is the most crucial stage, this where leads are converted into customers.  You have the leads, now don’t just treat as a feather in your cap, build relationships so they are no longer leads but are now clients.

Email These don’t have to be long and drawn out, just short and effectively direct and to the point telling the reader what they need to know and how it can benefit them. That’s what successful email marketing is all about.

• In a business so much is done via email but often times email is not used to just keep in touch.
• Email has replaced pen and paper, use it to write personal notes to prospects.
• A company should use the email addresses of prospects it has collected to provide them with valuable information, newsletters, whitepapers, etc.
• Automated email software can also improve the nurturing process if used properly

Whether in a series or a single carefully crafted email about your offer, product or service, it’s vital that the email gets noticed before they have a chance to hit ‘delete’.

Larson & Associates development and design team provides the specific direction and content your business needs to get noticed. We work with you to develop strategies that make the difference!  
 
Direct Mail If you’re looking for a way to get yourself noticed and get your ‘foot’ in the door then direct mail quite literally opens those doors. This time-tested tool of client-based communication is still a stand-out in today’s technology-driven world.

Many times, the humble DM is the only ‘touch’ opportunity you get to make, so make it count! Creating an engaging copy with a ‘hook’ is the key to catching your customer’s eye when your DM campaign hits their mailbox. Once again, making the message relevant to your clients and their needs is what is important. Larson & Associates team of creatives is ready to suggest ideas that will give your product or service the ‘hook’ you need to stand out.

Data from HubSpot shows us that businesses that blog around 16 times or more per month get 3.5 times more traffic and 4.5 times more leads than businesses that blog less than 4 times a month.

Social The word Nurture means “to care for and encourage the growth and development of someone”. Nurturing in a business context is “encouraging a prospect to develop into a customer”. Prospects will be encouraged to become customers if they have a need that you demonstrate you can fill.

You can do that by further demonstrating your expertise and putting yourself in your prospects shoes, showing you understand their needs.

• On social media sites like LinkedIn and Twitter you have to Nurture & develop a relationship
• Comment on and Like the LinkedIn posts of your prospects
• On Twitter re-tweet your prospects tweets, show that you care about them
• They will then watch you and give you a chance to further demonstrate your expertise

At Larson & Associates, we take the time to understand you and your needs. We help you develop the strategies that keep you and your customers satisfied. We help you implement the plans that make the difference.

Telemarketing With the right approach and the right team, telemarketing is maybe the most effective way to connect with your clients, as well as generate new leads in any marketing campaign.

One approach is to just call your customer base using it as a ‘Customer Courtesy call’ strategy. This has the advantage of keeping your name on the clients ‘radar’ and provides updates about current products and promotions. It also allows you to explore potential needs and circumvent nascent problems. Additionally, this ‘one-on-one’ time provides opportunities to discover more about your clients – who they are, what they want and what makes them ‘tick’. This also a great technique when integrated into your existing program, a follow-up call may be used as a part of the email and/or direct mail strategy.

• Don’t forget what you carry around in your pocket, a phone
• Most people use their phones for everything except talking on it
• Pick up the phone and keep in touch with prospects, nurture the relationship
• Companies might need a reason to call,
• Do a survey: a customer satisfaction survey for customers
• For prospects do a research-based survey finding out their challenges in relation to your industry or product
• Share the findings with them, it’s a way of showing you understand their needs
• Make appointments for your sales reps, have a company call your prospects and try to set up appointments for your sales reps to meet with them.

At Larson & Associates, we take steps to understand your business and your needs. We can provide the logistics and the information, keeping you in contact with your current and future clients. 
 
Fact is every time you touch a prospect, every channel you use, when you send out and interconnect and entwine your message the odds of engagement and success increase and when think you’re done, make one more follow up phone call to your list.

So, how many clicks does it take? short answer, all of them. Like your business, it is an ongoing challenge that when done right grows, grows exponentially with your business. You are limited only by your imagination when it comes to finding ways to overcome the obstacles to your success. There are no magic formulas or secret codes that can guarantee success in marketing or in business. There are tried and true methods, paths taken and lessons learned by others who blazed the trails ahead of you, we here at Larson & Associates want to be your guides through this noisy and frenetic wilderness. We have the tools and the technology to lead you in the right direction, to succeed. Let the journey begin!
 

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Mar

14

Magic To Marketing

No comments · Posted by Howard Larson

Let the Show Begin...



The stage is set, the lights drawn low, the atmosphere heavy with anticipation, a hush falls across the crowd as the audience waits with baited breath, poised for the magic to happen…

18 Proven Marketing Strategies

How many times have we witnessed the perfect, almost magical execution of a marketing campaign? A campaign that ties in every idea and brand concept, that not only reaches its target audience but grabs the attention of the multitudes, grows, goes viral and becomes synonymous with the very product itself. This seemingly seamless waltz of idea and ideals of performance and perfection brought together with an effortless wave of the wand?
 
Unfortunately, there is no magical spell or wizard’s incantation for a successful marketing strategy that works in the real world.

Yet, there are formulas, keys, recipes if you will that can put you on the path to successful marketing and make your success seem almost magical.

The single key concept of marketing is connecting your business’ value, (what you have) to the right customer base (those who want what you have). In itself a simple concept, black and white, right?
 
Well, not exactly, just as there are literally hundreds of shades of grey between black and white, so too are there a multitude of shades between having what you got and your customers getting what you have. We begin by setting the stage.
There are five basic questions to begin laying the groundwork;
  1. What are the demographic profiles of your customer base?
  2. Where do your customers work, reside and relax?
  3. Where do they go and how do your customers use their internet?
  4. How do they search for and find the products in your niche?
  5. Who do they turn to and who do they trust when forming connections with your product or brand?
Depending on how you can answer these questions will determine which marketing strategies will work for you and those that will not.

You will find that over half of the following options may prove to provide a viable return on your investment of time and talent. Indeed, three or four may have enough initial merit to justify a trial run of a month or so. At least one may have the potential to skyrocket your growth over the next four quarters!
Yet, your unique business demands a unique marketing approach, what you will find is that no one single option alone will make the magic happen. Despite what you may have heard, not everyone uses Facebook!

While there is no easy solution or magic wand that will revolutionize your business overnight, there are steps to take. What are they? How do you implement them? I literally have no clue what will work for you and your unique ideas, because I do not know you, I do not know your business, I do not know your customers and I haven’t heard your dreams…YET!

Success is earned, it is hard work well done and while there may be no magic to achieve this success there are methods, key concepts or ‘ingredients’ that you can use and combine to reinvent and reinvigorate your marketing strategies. To grow your business. To grow your brand. To Succeed.

So Let's Begin…

1: Advertise on Facebook: Two million small to medium-sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any audience that uses Facebook.
 
2: Instagram post: With over 90 million photos and videos being shared by 28% adult internet users makes this a valuable marketing venue. There are a variety of ways to make the post work for you.
 
3: Claim your Google Business listing: Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business. In fact, if you run a local business targeting local clients, I might just say it is THE most powerful strategy available to you.
 
4: Invest In content marketing: 18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.
Content marketing is not easy, however, and requires every element to be done right:
Quality content
Relevant topics
Optimized for SEO
Optimized for readers
Consistent content creation & promotion
 
5: Grow your organic social reach: Using social media for business is really a non-negotiable. 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels. The real question isn’t whether you should have active social media accounts, its how much time and resources you should be investing in growing your social audiences. For some businesses, it makes sense to invest heavily in organic social media growth.
 
6: Build an email marketing funnel: Email marketing is the cornerstone of digital marketing. Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell in 2016, and email remains the highest converting channel for interacting with leads.
Benefits of email marketing include:
Low cost
Global Reach
Easy to automate
Easy to segment
Immediate communication
Easy to set up and run
Easy to track and optimize

7: Post On YouTube: YouTube marketing comes down to picking a few key areas where you feel you can deliver true thought leadership, entertainment, or some kind of value, and then mass producing content that falls within those areas. As soon as you start thinking this way, you’ll find it much easier to come up with good content that falls in line with your larger strategy.
 
7: Host a webinar: A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion. Webinars are often used as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. It can also be used to build credibility with your current subscribers.
 
8: Offer a free consultation: When it comes to professional services, people want access to expertise. If you have done a good job of positioning yourself as an expert or authority in your niche, promoting a free consultation is a great way to generate new leads. If you have a good interpersonal sales process in place, it also sets you up to close a large percentage of leads.
 
9:  Incentivize employees to refer new clients: Referrals are one of the best ways to find new customers, and who better suited to obtain referrals than your current staff? Your employees know your product or service. They know your customer base. Some of them will take initiative without financial motivation, but most won’t, and those you bring in new business should be encouraged to repeat the process with financial or otherwise meaningful reward. Offer incentives to your staff members who refer new clients. It doesn’t necessarily have to be monetary.
A sleep-in day: staff gets to sleep in late for a certain period of time.
Membership to publications (of their choice).
Vouchers for massages, movie nights, restaurants.
 
10: Advertise in trade magazines or niche print media: While much of the world has moved online, print media still exists, and in some niches, it still thrives. As recently as 2014, retail consumers cited printed materials as the chief sources of information behind their purchasing decisions. Print media is rarely effective as a solo marketing strategy. It is best used in conjunction with online marketing strategies, with the two channels arranged to complement each other and create an engaging experience for potential buyers.
 
11: Write a column: If you are a decent writer, sharing your expertise in the form of weekly or monthly write-ups can do wonders for your brand. This isn’t usually a situation where you get paid, but it’s also not a situation where you have to pay. These columns give you the opportunity to make consistent contact with an audience, building an actual relationship with the publication’s readers. That audience then begins to think of you when they think of experts in your field.
 
 
12: Join a local business Chamber or group: Joining local business groups will give you the opportunity to meet up with other like-minded people who already share some common ground with you: owning a business. While a lot of more general entrepreneur groups exist, there might also be some niche-specific groups and meetups in your area. These groups are a great opportunity to bounce ideas off other smart people, share referrals, find talent, and identify new opportunities. They are also a major catalyst in expanding your network around the city in which you live. Connections tend to multiply, and if your group takes networking seriously, you can leverage your seemingly minor connections into many significant ones.
 
My personal ones are GOA Regional Business Association, Gone 3, Freedom I, One More Customer and MasterMind Business Networking. Want more information give me a call.
 
13: Partner with other businesses: Teamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own. It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.
 
14: Launch a direct mail campaign: Like print media, direct mail marketing is not dead. As online channels become more and more saturated with content, fewer companies look to direct mail, and that means opportunity for you. Like with any marketing strategy, success comes down to targeted creativity. You can’t just spam people and expect a return on your investment. Just like you need to compel people to click your blog post headline, you need to compel mail recipients to open your letter or read your postcard.
 
15: Speak at events: In terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche. While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events. Or you can simply use it as another marketing channel, by speaking at some of these types of events:
Local clubs – think Rotary, Lion’s, Kiwanis’s
Chamber of Commerce.
Business networking groups.
Specific interest clubs (photography, hiking, sewing, etc.)
Browse local events on Eventbrite.com and Meetup.com.
Schools.
Churches.
Check events in your local newspaper and magazines.
Big companies and their employees.
Be prepared, and treat every event like a big deal.
 
I am not very fond of 15 & 16 but they are ways to market yourself that work for some companies. I would use them at your own risk and discretion.
 
16: Use Google Ad words: There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes. Costly but an idea.
 
17: Run a coupon deal: Whether you sell a product or offer a service, you can use coupon deal sites like Group on to quickly promote your business. But be careful you might only pick up bargain hunting customers and not repeat business.
 
18: Teleprospecting: You need to follow up or have someone (like Larson & Associates) make a follow-up phone call. If you don't do a follow up don't do the marketing. It more times than not will be a waste of time and a waste of money.



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Feb

28

Channeling The Power Multi-Cha

No comments · Posted by Howard Larson
The key to a successful multi-channel marketing plan is integration; a common challenge that most marketers face. If your organization has established a digital marketing plan, for example, it should not be used in isolation, but instead used throughout all channels in your marketing plan process. Your multi-channel marketing plan should set out campaigns that span multiple channels, catering to the customer and tailoring them to fit multiple channels.

 Multi-channel marketing is all about choice. Consumers now have the ability to engage with your brand, in the manner of their choosing, at all stages of the customer journey. The proliferation of channels used by consumers, both off-line
The buying processes are controlled by the customer, rather than the marketer so the ‘always-on’ nature of multi-channel marketing will reach customers via the inbound or outbound channel of their choice. Organizations using an effective integrated multi-channel marketing plan will continuously stand out, gain qualified leads and maximize conversion throughout the customer lifecycle. Your multi-channel marketing plan should therefore continually and repeatedly engage, nurture and target customers in order to convert to a sale.Is there a guaranteed approach to truly effective multi-channel marketing integration? While the short answer is no, there is no one given approach that will guarantee maximum results, there are ways, however,  to maximize the approaches that do work and online, gives empowered consumers are creating massive data streams. To remain competitive your organization needs to be able to harness and collate the many disparate data points being generated from separate software solutions, into a single platform. And, you need to remain agile enough to be able to deliver the most relevant message or offer, in a personalized manner, through exactly the right channel at the very moment that a consumer is ready to engage with your brand them more control over the buying process which allows them to evaluate your brand at every touchpoint..
 
It begins with establishing a presence, getting your name ‘out there’ and engaging the customer before he knows he needs your product. We have put together a 5 step plan to help you begin to focus on relevant issues and develop a game plan
 
Step#1 Direct Mail
Start with postcard or an envelope with an ad specialty item to make it lumpy. Yes, the post office hates lumpy mail but when it gets to the prospect's desk, they open it. A #10 (business-sized) envelope with a real first-class stamp, a brief 1-page letter focusing on something specific to get you an appointment or offer for a  free or discounted item or service, and a flyer, a business reply card, and a business card. Every part of your direct mail should be focused on the offer. You can be educational but really geared towards the offer. It’s the offer that will really draw them in.
 
Step # 2 Email Marketing
The second tool to use in our example is a non-aggressive email marketing letter. We only want to send relevant, personal and timely information.
 
Email is a little more intrusive so make sure you have an opt-out.  You don't have to take a phone call or open direct mail. Email is in front of you, on your computer and you have to open and/or delete it. If used right and in tandem with telemarketing it makes a very strong piece of the marketing equation.
 
I would start your campaign with an email the same day you send your mailing out checking to see who and how many times they opened the email up, calling those that opened 3 or more times. Then start your follow up on the mailer a week later, with a 2nd email sent out every 2 weeks after that. 
 
Step #3 Landing Page
Instead of sending prospects to your web page, have a landing page constructed for the promotion. This meant prospects will not go to your competition if they do an online search.
 
Step #4 Outbound Telemarketing
Five business days after the first class mailing is sent, have a dedicated telemarketer begin to call each name on the prospect list that hasn’t already responded. If a list of over 300 names list truncate it into pieces and staggered the drops to make this easier and timelier to follow up on.
 
Like most business callers these days, they generally reached voicemail rather than an actual human. Have a voicemail script ready to give them. It will be a large part of your marketing efforts. Just say something simple like "I’m simply calling to follow up on the mailer we sent out offering you (your offer). Give us a call to 847-991-1294 and we will get you the information”
When we are calling we like to make three attempts over a two to three-week period. You can call in deeper but 3 is optimal.
 
Step #5 Reload, Research and Repeat
 You are always promoting to both prospects and current clients.  Keep everyone on the list for direct mail emails and outbound telemarketing campaigns and start the process all over again in eight weeks.
We are committed to making  you  successful. We tailor solutions that fit your needs and. are able to draw upon our Associates, weAt Larson and vast experiences and knowledge base to resolve even the most complex of challenges. We empower organizations to make the most of their marketing efforts while reducing costs and driving profits.
 
Easy isn’t it? Yes, but it takes time and knowing when and what to do. If you need help just call us at 847-991-1294. We live and breathe this stuff so don’t be shy.








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Feb

15

70% More Effective Marketing?

No comments · Posted by Howard Larson

What if your marketing could be 70% More Effective?

Call it whatever you want: Multi-channel, Cross-Platform  Omni-Marketing: your marketing strategy needs to rely on both digital and traditional platforms online and offline to reach customers across multiple channels in various ways for the way they want to be contacted. Traditional forms of marketing such as print, trade magazines, direct mail, PR, radio, television commercials, and billboards if used together with digital marketing like email, social media, websites, blogs, YouTube, Pinterest starts to create a major spike in name recognition. Not surprisingly, cross-channel integration where online and some traditional forms like direct mail are linked together with the use of tracking software or bar code technology a telephone campaign and follow-up becomes 70% more effective.

I have 6 Tips for a Better Strategy

First you need to know your target audience. Who are they? What niche is it? Where are they? What channels work best for your business model? What are the channels your target nitch uses more than others? For example, an ad campaign for bath bombs might do well with a television advertisement or direct mail coupon. Events and musical concerts will get more ROI with social, emails and YouTube.

Second focus on the customer experience. Your marketing strategy should present information clearly and directly. Multi-channel digital campaigns should cater to not just convenience but also for after-sale 2nd sale service, dependability, and responsibility—all qualities customers place value on. Consistency across all platforms is the key to talking about this success.

Third
measure your results. After or even during any multi-channel campaign, review data to see which channels are working and how they are performing and which could use more improvement. And ask yourself why and are there other channels we should have or could have used? This will help allocate resources, time, and money more efficiently for the next wave or next attack.

Forth timing is everything. Constantly update your touch points. A successful strategy is well-timed and relevant. You might want to update your web page and send out emails the day before a big event. A drip campaign strategy allows you to space out information to generate interest and thus customers. Cross-channel integration brings your marketing strategies both online and off line together in a seamless flow. Incorporate a Twitter feed, use hash tags, incorporate bar codes in your direct mail, link your Facebook business page with your emails, generate printable coupons from your website or social business pages for in-store use. The more ways you can connect your customers to your brand, the better.

Fifth learn to change your strategies and platforms as needed. Don’t get too comfortable. What works one week may not work next week, so keep up to date on the latest marketing trends. And remember to track everything you can to know what works, where it is working and how it is working.

Sixth follow-up follow-up follow-up. Everything needs to be followed up on. You need to reach out and call someone. Yes the telephone. If you don’t make the reach out and make “that call” just save your money. The prospect is not going to call you 99.9% of the time. You have got to have a follow-up. Make that call or have me make it for you and your odds of a sale go up at least 10 to 20%

So now you only have to ask yourself:

Do I have the time?
Do I have the knowledge?
Do I have the connections?
Do I have the recourses?

If not we are here for you.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

 

https://twitter.com/LarsonAssociate

 


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Jan

17

Getting New Customers With Mul

No comments · Posted by Howard Larson

What Kind Of  Multi-Channel Marketing Attack Should You Have?

In a time where content and information is expected to be available 24/7, prospects and customers want to interact with businesses in ways that works for them and their lifestyle, not yours. The fact is: using one, single channel is not enough.         

Why is multi-channel marketing an effective strategy?

There are 5 reasons why I see companies using this approach:

•    Build a brand experience – Prospects are on multiple channels – and to gain name familiarity you need to leverage each channel to connect with them or at least have them interact with your brand. By using a multi-channel attack you are allowing prospects to choose where, when, and how they want to engage with you.

•    Drive consistent in your message that keeps prospects informed – With multiple channels, you can ensure that your prospects are making informed decisions each time they interact with your brand through a consistent message across a variety of touch points.

•    Keep your prospects in control – “No one likes being sold but everyone likes to buy?” The choice to interact with your brand where it’s most convenient to the prospect puts them in the driver seat and begin the buying journey. It takes 7 to 9 contacts with a prospect before they buy and they see or hear only 1 out of 3 so that is 27 messages to get you to sales heaven. Multi-channel marketing makes it convenient for your prospects to learn about your company and gives them the right information on their favorite channels at their time.

•    Personalize your efforts for each prospect – What works best for one person may not work with the next. If you go single channel, your message will only impact a small part of your potential market. By using multiple channels of attack you reach people at different digital touch points.

•    Fine tune your marketing strategy by measuring each touch point –You need to have an understanding of how to leverage channels in the context of each prospect or customer. This ideal process requires you to be able to target the right people at the right time – delivering the right message and most value with an integrated, multi-channel approach. Then you to measure what works and what doesn’t work to refine this strategy. 

So you may be wondering what you can do right now to implement this type of strategy? According to a 2015 study by Econsultancy and Adobe, only 14% of marketers said they were running coordinated marketing campaigns across multichannel.

To help address this challenge, I’ve highlighted three simple ways I’ve seen Radius customers engage their prospects across multiple channels.

3 examples of multi-channel marketing

It’s important to note here that these are just a few simple examples used by other leading businesses to leverage multi-channel marketing. While this is by no means a definitive list of campaign ideas, the goal here is to inspire you to rethink marketing strategy with multi-channel driving the change:

1) Combine digital with email into telemarketing

Our customers have seen an increase in appointments when they launch a social campaign in combination to an email before anyone starts making calls. Here’s an example – You’re a window cleaner and its winter the weather is bad, snow & sleet are blowing all over the place making windows dirtier than normal, no one really wants to go out and clean them, so try running a campaign to a Facebook custom audience promoting your company. Then, start an email campaign, have your reps follow up on that same list with phone calls. This not only gives your business multiple hits to your target, but the digital ads, the email and the phone help warm up the prospects for your sales team. Prospects tend to be more receptive to speak with companies that they are already familiar with. 7 times familiar.

2) Leverage Direct Mail with email campaign and a telemarketing call

There are multiple creative ways to integrate these 3 channels. One example is to monitor how prospects are hitting your digital ads by hits and then customize email campaigns based on level of engagement on different posts. Target the email to the areas that have the greatest interest to your target. Chances are, what is the greatest interest to the majority of your nitch is of interest to all your nitch. If someone is engaging with multiple ads on multiple platforms an email that offers a clear call to action that is opened and then followed up on will drive sales higher faster.

3) Bring all together

The strategy I have the most success with is when customers let me take and use all their channels that are available together in one seamless integrated single message effort. In fact multi-channel strategies generated up to 24% higher conversion rates. This should include leveraging social to build awareness, email and direct mail to drive sales, and then the all important follow up phone call to bring prospects deep into the sales process and the actual sale itself.

Wrapping up

It’s no longer enough for marketers to be using one, single marketing channel – you need to match the buyer’s journey, with the way they like to be approached and target prospects across multiple channels. The more broadly you get your message out, the easier it will be for prospects to know who you are, what you do, and why they can benefit from your product or service.

Experiment with your available channels, use historical data to guide your testing and try to find the optimal mix of channels that gets you in front of the right prospects at the right time in the right way, and don’t forget the telemarketing follow up call or you will waist 95% or your effort.

Larson Notes & Satire: 

It is hard work getting new clients. So I have to ask you why are you sitting back and only using 1 or 2 tools you could be working with when you have a complete tool box right at your fingertips (or keyboard)? People what to, need to, will make you talk to them like they want to weather you like it or not so you had better just start liking it.

 

Getting good sales results is a hard, process. If your sales are stalled out we have ways that can make it happen for you that are cost effective and will give you results!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

 


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