Contact info: phone: 847-991-1294 email:


Larson & Associates 2019 Best

No comments · Posted by Howard Larson

PALATINE November 25, 2019 -- Larson & Associates has been selected for the 2019 

Best of Palatine Award in the Telemarketing Service category by the Palatine Award 

Each year, the Palatine Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Palatine area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Palatine Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Palatine Award Program and data provided by third parties.

About Palatine Award Program

The Palatine Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Palatine area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Palatine Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

SOURCE: Palatine Award Program

Tags: · · ·

Mood: Music: Location:



A Quick View Of Some Of Our Se

No comments · Posted by Howard Larson

Make The 4th Quarter Work To The Maximum!

Is It Time To Make Your Move?

At this time of the year many of our clients add hours or start a campaign in the 4th and 1st quarters. With our trade showwork every year at this time, if you are thinking of starting a campaign or adding hours to your current campaign, contact us today! These two quarters are great times to prospect! And we don't want you left out.

Here is a quick view of some of our services:
  • Appointment Setting
  • We get you actual sit down meetings with the prospects you are looking to meet!
  • Lists are provided
  • Inside Sales
  • We can work your house accounts, dormant accounts, or smaller accounts for you; freeing up your strong sales people to be out closing!
  • Data Cleansing
  • Customer Surveys
  • Association and Trade show work
  • Membership Drives
  • Renewal Calls
  • Trade show Registrations
  • Prospecting for exhibitors or sponsors
  • Fill seminar seats
If you want to finish the year strong, start 2020 strong, increase your current amount of weekly hours, or start a new campaign, CONTACT US TODAY! Give me a call at 847-991-1294, and we will get you started!

Tags: · ·

Mood: Music: Location:




No comments · Posted by Howard Larson

Once you recognize the need for change, you need to do something about it. Immediately!

So What Direction Are You Headed?

Once you recognize the need for change, you need to do something about it, right? Otherwise, it’s of no benefit at all. But you can’t just start running down any path to victory you find. After all, what if you are heading in the wrong direction? That’s why you need understand to your targeted niche.

In the world of business, that starts with knowing and understanding your audience.


A niche is the most important business asset to your company!

Above anything else, the one thing you need to protect at all costs is your niche dominance. If a piece of equipment breaks down, your best employee quits, or a competitor moves in across the street, you know they can refocus, adjust and rebuild. But, if you lose your niche focus, you could lose your business.

If you think like this and view your audience as the one entity, you will also make better decisions. You’ll begin to view every decision through the lens of “How will this affect my niche?” For example, if a piece of equipment breaks down and creates a subpar part or an employee is speaking to customers poorly, you can and will address it. If you don’t, these could cause you to lose your niche.

A niche guides your business direction.

Every business owner, understands that people are more than willing to share their opinion about a product or service.

The thing you need to determined is: whose voice they are listening to.

By knowing and understanding your niche, you know who to pay attention to and who you can ignore because they’re not a part of your target market.

Smart companies realize that knowing their niche will save you time, effort, and money because you’re not wasting these precious resources on people who would never buy from you anyway. As Seth Godin says, “Not everyone is your customer. The key to failure is trying to please everyone.”

Do You Know Who Your Niche Is?

Niche marketing lets you provide customers with products and services they need. By focusing on a niche you end up having an upper hand over the competition because of your niche specific understanding with the perfect products and services.

If you are lost in finding your niche give me a call:
1st we learn about your business
2nd we take your list or build you a list of potential customers
3rd we market you into those prospects and hand over to you organized, prequalified people, and companies


Mood: Music: Location:




No comments · Posted by Howard Larson


The first step smart companies, all companies need to do is recognize the need for change.

While simply recognizing that need might sound “too easy,” the truth is that there are many in the world today who have yet to take even this first step.

Those smart companies take the time to assess things such as:

  • How has my business changed in the last year?
  • What new things am I trying?
  • How am I growing?

If you struggle to come up with answers to those questions, you’re not alone. Many businesses hold fast to this idea that doing the same things over and over again will yield different results. No you and I both know you will only get the same results you have always gotten.. So are their answers?

Yes but remember it takes changing things and change is hard. It brings with it periods of uncertainty, of doubt, and it seems to inflame even the tiniest of insecurities. But, once those smart companies learned to anticipate and embrace the changes necessary to grow their businesses, they were better (and most likely bigger) for it.

If your marketing has stalled out maybe its time to call Larson & Associates

In Chicago we have a saying "I got a guy" 

In the world of Business to Business marketing you can now say "I got a guy" .
Make the call to get the marketing guy to make the changes you need, today.

Mood: Music: Location:



Only 15 More And Then They Are

No comments · Posted by Howard Larson

Someone Purchased One!
List, Content, Phone The Whole Deal.
A Plan That Can Net You 100% ROI! 

If you are a small to mid-sized company and happy with the results you are getting out of your current marketing campaign, great! But if you're like 9 of 10 businesses, doing what I call fluff and puff marketing or branding and not highly targeted direct response marketing, keep reading. For every $1.00 you are spending on marketing if you are not getting back back 100% to 2000% (did I really say 2000%?) back from your marketing you really need to be using us.

If I were to sit down with you over a nice hot cup of coffee and ask you where your customers come from or what is the cost of each new customer, and how did you get them, could you tell me? Was it an email, a direct mail piece or social media or that hard working sales person walking door to door passing out business cards?

The whole idea came about at Jim Hugh's One More Customer Networking event over in Carpentersville IL. He has one up in Island Lake IL but this knock on the side of my head happened at the one in Carpentersville. I have been a la cartingmy services like every other marketing company and feeling I could be serving my customers much better if I could just roll all the key elements all into one program so a person or company could afford what actually works from list procurementto direct mail to content writing to email blasts to teleprospecting to bloggingI did that and you get everything for just $2019 a month. 

So, while the podcast rolled on I spread out my napkin, a technique I learned at Ricardo's (all you Chicago Advertising People should remember Ricardo's the place on Rush Street that it's outdoor tables overlooked a seedy part of the Near North Side) and wrote out this entire plan on one little white napkin. Really I worked out a million dollar marketing plan on a napkin. I have found that if a plan is larger than a napkin it is too complicated to put into action and nothing ends up happening. 

The 11 Rules For 2019

1. You will only market to the best kind of customers for your business!
2. Each marketing piece will have a call to action!
3. There will always be a reason to buy NOW!
4. There will be clear, simple instructions.
5. Everything. Every dollar will be tracked, analyzed, measured and be held accountable.
6. If branding happens it will not be at the expense of the Direct Response message.
7. There will be follow-up, follow-up and more follow-up.
8. There will be a strong call to action in all copy.
9. It might look a little like mail order advertising.
10. Results Rule (say that 100 times!)
11. Good design takes a back seat to copy that sells!


So what are you waiting for? Really?

Vincent and I are sitting drinking a cup of coffee waiting to manage your plan like a conductor in front of an orchestra

Bruce and Rob are looking over compiled lists, ready to do a list sort for your ideal customer.

Vicky is sipping tea (yes I have a tea drinker in the company can you believe that?) ready to turn copy into pointed message of action.

Elizabeth, Janice, Connie and Brenda, those darlings of the phone lines, all have open time to be teleprospecting for you.

There is just 1 problem
We are only taking on 16 of these projects, well now only 15 because someone bought one and when they are taken they are gone! And we will not compete against ourselves so in any given market area we will not, I repeat weWILL NOT take on competing companies. So call right now before your competition does. Just phone 847-991-1294 or email to NOW and just say 2019. 
Larson & Associates

Making Good Companies Great and Great Companies Even Better

Tags: · · · · · ·

Mood: Music: Location:

Text size preference: