Contact info: phone: 847-991-1294 email: howard@larsonassociates.ws
Nov

01

SMART COMPANIES PLAN FOR CHANG

No comments · Posted by Howard Larson

SMART COMPANIES ANTICIPATE CHANGE

The first step smart companies, all companies need to do is recognize the need for change.
 

While simply recognizing that need might sound “too easy,” the truth is that there are many in the world today who have yet to take even this first step.

Those smart companies take the time to assess things such as:

  • How has my business changed in the last year?
  • What new things am I trying?
  • How am I growing?

If you struggle to come up with answers to those questions, you’re not alone. Many businesses hold fast to this idea that doing the same things over and over again will yield different results. No you and I both know you will only get the same results you have always gotten.. So are their answers?

Yes but remember it takes changing things and change is hard. It brings with it periods of uncertainty, of doubt, and it seems to inflame even the tiniest of insecurities. But, once those smart companies learned to anticipate and embrace the changes necessary to grow their businesses, they were better (and most likely bigger) for it.

If your marketing has stalled out maybe its time to call Larson & Associates

In Chicago we have a saying "I got a guy" 

In the world of Business to Business marketing you can now say "I got a guy" .
847-991-1294
Make the call to get the marketing guy to make the changes you need, today.



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Jun

11

Only 15 More And Then They Are

No comments · Posted by Howard Larson

Someone Purchased One!
List, Content, Phone The Whole Deal.
A Plan That Can Net You 100% ROI! 

If you are a small to mid-sized company and happy with the results you are getting out of your current marketing campaign, great! But if you're like 9 of 10 businesses, doing what I call fluff and puff marketing or branding and not highly targeted direct response marketing, keep reading. For every $1.00 you are spending on marketing if you are not getting back back 100% to 2000% (did I really say 2000%?) back from your marketing you really need to be using us.

If I were to sit down with you over a nice hot cup of coffee and ask you where your customers come from or what is the cost of each new customer, and how did you get them, could you tell me? Was it an email, a direct mail piece or social media or that hard working sales person walking door to door passing out business cards?

The whole idea came about at Jim Hugh's One More Customer Networking event over in Carpentersville IL. He has one up in Island Lake IL but this knock on the side of my head happened at the one in Carpentersville. I have been a la cartingmy services like every other marketing company and feeling I could be serving my customers much better if I could just roll all the key elements all into one program so a person or company could afford what actually works from list procurementto direct mail to content writing to email blasts to teleprospecting to bloggingI did that and you get everything for just $2019 a month. 

So, while the podcast rolled on I spread out my napkin, a technique I learned at Ricardo's (all you Chicago Advertising People should remember Ricardo's the place on Rush Street that it's outdoor tables overlooked a seedy part of the Near North Side) and wrote out this entire plan on one little white napkin. Really I worked out a million dollar marketing plan on a napkin. I have found that if a plan is larger than a napkin it is too complicated to put into action and nothing ends up happening. 

The 11 Rules For 2019

1. You will only market to the best kind of customers for your business!
2. Each marketing piece will have a call to action!
3. There will always be a reason to buy NOW!
4. There will be clear, simple instructions.
5. Everything. Every dollar will be tracked, analyzed, measured and be held accountable.
6. If branding happens it will not be at the expense of the Direct Response message.
7. There will be follow-up, follow-up and more follow-up.
8. There will be a strong call to action in all copy.
9. It might look a little like mail order advertising.
10. Results Rule (say that 100 times!)
11. Good design takes a back seat to copy that sells!

 

So what are you waiting for? Really?

Vincent and I are sitting drinking a cup of coffee waiting to manage your plan like a conductor in front of an orchestra

Bruce and Rob are looking over compiled lists, ready to do a list sort for your ideal customer.

Vicky is sipping tea (yes I have a tea drinker in the company can you believe that?) ready to turn copy into pointed message of action.

Elizabeth, Janice, Connie and Brenda, those darlings of the phone lines, all have open time to be teleprospecting for you.


There is just 1 problem
We are only taking on 16 of these projects, well now only 15 because someone bought one and when they are taken they are gone! And we will not compete against ourselves so in any given market area we will not, I repeat weWILL NOT take on competing companies. So call right now before your competition does. Just phone 847-991-1294 or email to howard@larsonassociates.ws NOW and just say 2019. 
 
Larson & Associates


Making Good Companies Great and Great Companies Even Better


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Jun

03

You Really Want To Pay Me $201

No comments · Posted by Howard Larson

This Is About the 2019 Marketing Plan That Can Net You 100% ROI! 

If you are a small to mid-sized company and happy with the results you are getting out of your current marketing campaign, great! But if you're like 9 of 10 businesses, doing what I call fluff and puff marketing or branding and not highly targeted direct response marketing, keep reading. For every $1.00 you are spending on marketing if you are not getting back back 100% to 2000% (did I really say 2000%?) back from your marketing you really need to be using us.

If I were to sit down with you over a nice hot cup of coffee and ask you where your customers come from or what is the cost of each new customer, and how did you get them, could you tell me? Was it an email, a direct mail piece or social media or that hard working sales person walking door to door passing out business cards?

The whole idea came about at Jim Hugh's One More Customer Networking event over in Carpentersville IL. He has one up in Island Lake IL but this knock on the side of my head happened at the one in Carpentersville. I have been a la cartingmy services like every other marketing company and feeling I could be serving my customers much better if I could just roll all the key elements all into one program so a person or company could afford what actually works from list procurementto direct mail to content writing to email blasts to teleprospecting to bloggingI did that and you get everything for just $2019 a month. 

So, while the podcast rolled on I spread out my napkin, a technique I learned at Ricardo's (all you Chicago Advertising People should remember Ricardo's the place on Rush Street that it's outdoor tables overlooked a seedy part of the Near North Side) and wrote out this entire plan on one little white napkin. Really I worked out a million dollar marketing plan on a napkin. I have found that if a plan is larger than a napkin it is too complicated to put into action and nothing ends up happening. 

The 11 Rules For 2019

1. You will only market to the best kind of customers for your business!
2. Each marketing piece will have a call to action!
3. There will always be a reason to buy NOW!
4. There will be clear, simple instructions.
5. Everything. Every dollar will be tracked, analyzed, measured and be held accountable.
6. If branding happens it will not be at the expense of the Direct Response message.
7. There will be follow-up, follow-up and more follow-up.
8. There will be a strong call to action in all copy.
9. It might look a little like mail order advertising.
10. Results Rule (say that 100 times!)
11. Good design takes a back seat to copy that sells!

 

So what are you waiting for? Really?

Vincent and I are sitting drinking a cup of coffee waiting to manage your plan like a conductor in front of an orchestra

Bruce and Rob are looking over compiled lists, ready to do a list sort for your ideal customer.

Vicky is sipping tea (yes I have a tea drinker in the company can you believe that?) ready to turn copy into pointed message of action.

Elizabeth, Janice, Connie and Brenda, those darlings of the phone lines, all have open time to be teleprospecting for you.


There is just 1 problem
We are only taking on 16 of these projects when they are taken they are gone!And we will not compete against ourselves so in any given market area we will not, I repeat we WILL NOT take on competing companies. So call right now before your competition does. Just phone 847-991-1294 or email to howard@larsonassociates.ws NOW and just say 2019. 
 
Larson & Associates


Making Good Companies Great and Great Companies Even Better


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May

23

The 2019 Marketing Plan

No comments · Posted by Howard Larson


Tired of Marketing That Does Not Work?
You're not alone.

With so many different options available, it’s hard to decide when, where and how to advertise to get the best return-on-investment. Yes money not clicks and likes.
 
I am talking about marketing as a real tool to grow your business to get a response. Not a look. Not a like. Not a click. But a sale!
 
NOW
For only $2019 a month 
You can get new customers! 
This is a plan that works. It is not new but uses new elements in marketing you might not be aware of. It is process of taking key elements in marketing and weave them in and out. The big guys use them so why not you?
 

  • Email Marketing
  • Direct Mail
  • Content / Blog Management
  • Teleprospecting


    Marketing has many doors. But which door do you open and when? What order do you open the doors and how many times do you need to go thou the door on the right of the door on the left to attract customers?
     

We Know!
Larson & Associates can help you to design and develop a unique campaign,  and run it for only $2019 a month. We have been doing this for over 44 years. Larson & Associate’s knowledgeable project management take your company through each step of the way.

Larson & Associates
Direct Marketing services including
teleprospecting, direct mail, promotional marketing, email blast and fulfillment services.

Making Good Businesses Great and Great Businesses Even Better
 
Larson & Associates
679 N Eagle Lane    Suite 201
Palatine IL 60067
847-991-1294
howard@larsonassociates.ws

 


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Mar

28

The Way For Double Digit Busin

No comments · Posted by Howard Larson

Double Digit Growth Built Thru
Multi-channel target marketing!

Social Prospecting + Outbound Prospecting = A Powerful Combination
 
There are 1440 minutes per day…and there are approximately: 1,209,600 new data producing social media users each day. 656 million tweets per day! More than 4 million hours of content uploaded to Youtube every day, with users watching 5.97 billion hours of Youtube videos each day.
 
There is the problem facing you. Content, content, content. So what can you do? Combat it with Consistency, consistence, consistency. Familiarity breeds opens and opens are the start to reading. Reading brings you to the start understanding. And reading is the start to understanding. Andunderstanding makes knowledgeable customers. So yes it might be getting harder to stand out from the crowd  (which is why the social channels are making so much money selling sponsored posts). If you are starting from scratch with no followers or a very small audience on the social platforms like Linkedln, Twitter, Brandergy or a Facebook business page it can take from six months to two years to create enough traction to pull prospects in to you. (fyi Larson & Associates has a follower growing plan to help fast track this for you)
 
That does not mean you should not be doing a targeted, narrowly focused social selling strategy to fit in with your targeted, narrowly focused marketing plan. The more nitch directed you are the more positive your results will be. It does not mean it will require money but it might require more effort to get a to get the kind of marketing traction you need to get a positive return on your investment.
 
So what’s a poor marketing guy going to do?  Combine inbound and outbound prospecting strategies and get double focus with your planning
 
Outbound prospecting and inbound social prospecting are natural partners. Social selling impacts familiarity, is an excellent tool for prospect research and awareness, and will create inbound leads even in the business to business setting. It is, however, a long-term, passive strategy that requires patience and is unlikely to produce immediate results or to ever scale to a size that generates enough inbound leads to allow you to reach your sales and income goals.
 
Outbound prospecting, on the other hand, is an active approach designed to fill the pipe line by engaging prospects in person, by phone, by e-mail, by direct mail, through social inboxes, or by text. It is the art of interrupting your prospect's day, opening a conversation in 15 seconds, setting an appointment, or gathering information.
 
When combined with social prospecting, outbound becomes enormously more powerful. The combined benefits include:
•             Building familiarity, which increases the probability of engagement
•             More targeted prospecting lists focused on the highest-qualified prospects and individual buyers
•             Leveraging triggers to open buying needs at just the right time
•             Nurturing and educating prospects ahead of expected or projected buying time
•             Research to gain contact information
•             Influence the buying process as a coach
•             Qualifying and self-qualifying
•             Refining and making your outbound -prospecting message relevant

                Once again, it comes back to balance—balancing your prospecting channels, methodologies, and techniques to be efficient and effective with your scarcest resource: time.

Making Good Businesses Great and Great Businesses Even Better
 

Larson & Associates
679 N Eagle Lane    Suite 201
Palatine IL 60067
847-991-1294
howard@larsonassociates.ws


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