Contact info: phone: 847-991-1294 email: howard@larsonassociates.ws
Dec

20

The Soon To Be Centerpiece Of

No comments · Posted by null

It’s coming to a Social Media Platform near you. Native Ads. Soon, all advertising on social media will be native in-stream ads. The right side banners will disappear.

Here's why experts are so certain:

At BIA/Kelsey, which is forecasting that $11 billion will be spent on social ads in 2017 and 40% will be going to native ads, Jed Williams, who is the author of the forecast, said: "if I was to re-forecast the native ad market today, would we project it growing larger at a faster rate? Certainly."

In-stream native ads look, feel, and function totally seamlessly across both mobile and PC platforms. This is exactly what company’s want, as they struggle to build cross-platform campaigns.

On mobile's smaller screens, makes getting the stream just right the experience. Mobile ad spend was up 83% last year, to $8.9 billion globally.

Twitter has started native-social with Promoted Tweets in early 2010. Twitter now offers a suite of three different in-stream native ad products.

LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.

 I have to believe image and video sharing networks such as Pinterest, will soon be offering some kind of native ads, of course centered on pictures. Photos are after all the most shared kind of content on the Web; 43% of internet users have shared at least 1 photo in the past month.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network: 
http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true.
Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?

Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition.
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.



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Dec

19

Harmonize Your Marketing

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When you market your company no matter what kind of channels you might be using: telemarketing, direct mail, content, blog, social media, just like an orchestra they all need to be working together, be in tune. It is a fact that when musical instruments are in tune they really do sound louder than if they are even the slightest bet out of tune. Each element like a different instrument all part of a perfect harmony.


Your  marketing plan has different instruments,  like violins, oboes, French horns, cellos, but also different “chairs” in the orchestra, like 1st chair, 2nd chair, etc, those being not just the marketing department but also customer service, sales, product service developers, and yes ever the “suites” have a stake in the performance and need to play a note or two.


And don’t forget the audience out there. Male, female, be they 20 year olds or 48. Some have site impairment some don’t, i.e. what are they receiving your message on phone, mail box, lap top, desk top, I phone? So yes find out what channel or the way the customer (not you) prefer to communicate. Remember ever the mighty Google uses direct mail so sell Ad Words.


Use cross – channel management for your cross-channel marketing to get a single message out. Sadly those people, the one’s that understand traditional marketing are getting fewer and farther apart. The old rules still hold. It’s only the medium that has changed. You need to know the rules before you have the Knowledge to break them.


Lastly, getting back the message, one message across the entire band width and you have a start to achieve the harmony you need.


Larson Notes & Satire:


Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/


Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!


No data?
No followers?
No direction?
No plan?

Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


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Dec

12

The Businesses of Social Media

No comments · Posted by null

Social Media Marketing is a must  for businesses these days. It is one of the easiest and fastest ways to promote your business across town or across the world.  If you are looking for a good marketing strategy for  your products or services, you can use these networks as an important tool for marketing and expect an increase in sales.

To be engaged in Social Media Marketing you need to be Listening, Engaging and Collaborating all the time. This is not like traditional advertising or marketing where you are always pushing your message. It is a balancing act of working your message in a diverse engaging way. Put that together with the speed of Social and it can add a totally new dimension to your businesses marketing attack. Social media marketing allows you to reach out to a large online base of internet active people. You can now get in touch with your targeted audience and potential customers. Social gives you the opportunity to offer quick responses to the good and take care of crisis control management like never before when needed.

You can now spread information about the company’s services and products and get feedback at the same time. Create brand awareness and give broad based exposure to your business. It’s all here. Small or large business, social doesn’t care.

Social media is an outstanding marketing channel in today’s world. As the trend of online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.

Engage your social world by providing them useful  and relevant content.
Ask questions to your 3-F’s family friends and fans.\
Hold contests and surveys.
Execute on your marketing campaigns.
Measure success and goal conversions.
Provide customer service.
Listen to product ideas and feedback from customers.
Deliver a consistent branding.

Need insight and direction into social media marketing for your business? Join the club. Our club, on Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Larson Notes & Satire:  

One of the major benefits of social media is the conversion rates. It is much easier to convert the your 3F’s  to become customers. We work with our clients to understand their business, the audience they need to be targeting and create a customized strategy. If you are looking for some support in getting started, contact us and we can get you started to.

No data?
No followers?
No direction?
No plan?

We ask the questions so you can make the right choices socially:
Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?

Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

We offer a 5 step digital social review.
|Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


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Dec

11

Struggling With B2B Social Med

No comments · Posted by null

Need insight and direction into social media marketing for your business? Join the club.

No data?
No followers?
No direction?
No plan?

Chances are some one has done all the hard work for you and all you need to do is look.

I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.

When it comes to social media marketing, you need to answer a few fundamental questions:
Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?

Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

Fortunately, you can find answers through the process of competitor research.

The 3 Fs Friends, Family Followers obsession?
While you shouldn’t become obsessed about how many fans or followers you have, keep in mind that the numbers, your numbers you have at the beginning of your campaign can help you answer the following important questions.

1. Should your business be on social media?

If your competitors have an audience on social media, whether it is 100 people or 100,000, you should be too. If you aren’t, your competitors are tapping into and gobbling up a customer base that your business is completely missing out on.

2. Which networks should your business focus on?

After the big 3 Facebook, LinkedIn and Twitter that a strong look at some of the others. In Social Media Marketing you never really know where for your kind of company you should be. It only really takes one set of eyes to become a major account. That set could be the actual decision maker or their significant other or a possible influencer.  With a little creativity, you have a chance to reach a group of customers, any group with little or no competition.

3. Have you reached all of your target audience?

If you have been using social media for a while, but not getting results, take a look at the size of your 3 F’s. Sorry but large numbers work better. You may have a lot of Fans who could care less about your company but again I cannot say this enough, IT ONLY TAKES 1. So think about it, do you still have room to grow your network? Probably.

Larson Notes & Satire:  We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


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Nov

27

Call Center Empowerment

No comments · Posted by null

Think about this, in a survey released by WhitePages of more than 540 telemarketing centers, fewer than 2/3rds of companies that have telemarketing centers are able to deliver actionable customer service information to sales people due to data overload and a lack of focus on customer satisfaction. That is only 1/3rd.

Using Big Data in Contact Center, managers were overwhelmed by too much data flowing in and out from too many sources and that was causing an inefficiently in both consolidation and utiliization. Heck even small amounts of data can flood out a company’s program.

 

If reps are not able to or allowed to take the next step towards customer satisfaction or getting to the purpose for the call, you really need to empower them with the tools, the data and the freedom they need. Then they need to be not just calling but be given enough time for each call. This has always been a big problem for any kind of telemarketing work. Its smarter to stay with a customer as long as it takes to get to the customer of prospect to the desired action point, than work on getting a specific number of calls per minutes.

Telemarketing reps are not as connected to customer data, and for good reason. More than 40% of customer contact information is still manually inputted by the rep instead of being fed through an automated API or Web-based system. Some of the reason for that is that there is not a good CRM system on the market that I have seen that works for even an average number of prospects or client data. As a result, half of telemarketing  reps say they faced productivity challenges by having to ask customers for even the basic contact information they should be given in the first place. Some of that goes with the territory but the better the data, the better the list, the better the results are going to be.

 

For more than one program I have run, I get a little upset when the Owner or the CFO or the Marketing Manager asks me about the number of calls they are getting per hour or how many people we need to get run a certain program. Its like they could care less about quality. Companies continue to look at telemarketing reps and centers as cost centers instead of revenue centers.

Companies must look at telemarketing in a different way. If they decide to use them to sell or up-sell products and services, they have to empower the telemarketer to sell better. That means keeping data updated so that reps will immediately know who they are calling and giving them enough time to get the job done.

Companies need to distribute the data to the reps to let them get action. Business is way too competitive. You really have to start looking at telemarketers as a competitive advantage.  Telemarketers that are able to use the training they've been given are happier in their jobs and do a better. And a happy caller is a productive caller.

Larson Notes & Satire:  For many this should be outsourced. Do you really have the time to manager a telemarketing department? Consider what is the best job you could or should be doing for your company?  Where does your real talents lie?

If you’re behind with your numbers we CAN help! If you want your business to be more and have more, call us for an appointment.

If you need a Signature Page that will bring your company's web site not just more hits but good solid sales leads call 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

 

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