|
Jan 22 |
Areas of Marketing Growth ForNo comments · Posted by null |
So what is everyone thinking of doing for 2014 in the way of marketing? In samples we have seen and collected we have found:
Marketing Spending Will Grow
45% of all companies expect to be increasing their Marketing budget
30% of all companies are increasing their spending on what is called “Big Data” technologies and
21% of all companies will be increasing spending on Big Data analytic services
5.3% is the projected growth of global advertising spending
There will be over $135 Billion spent in 2014 on new digital marketing and
72% of those Marketers who use PayPerCick are planning to increase their budget (before you go down that path look at Linked Local Networks Signature Landing Pages http://www.linkedlocalnetwork.com/linked-local-web for $1.00 a day you can see your page rise almost daily in organic searches 18% in 3 weeks)
$531 Billion is the expected growth in global advertising spending
$110 Billion is the expected digital media growth
2.9% overall growth in U.S. advertising spending.
46% growth in subscription of programs, books, electronics, etc)
158% increase in click-through rates for email that start with a social media shaping button
29% growth in content marketing
19% growth in e-commerce retail sales from mobile
12% worldwide growth of smartphones
18% worldwide growth of tablets.
Larson Notes & Satire:
Need insight and direction for your social media marketing? Take a look at Linked Local Network: http://www.linkedlocalnetwork.com/linked-local-web/
Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 22.1% lowering (the lower the score the better) in their Alexa rankings!"
Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.
No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.
We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have answers.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
| Mood: | Music: | Location: |
|
Dec 20 |
The Soon To Be Centerpiece OfNo comments · Posted by null |
It’s coming to a Social Media Platform
near you. Native Ads. Soon, all advertising on social media will be native
in-stream ads. The right side banners will disappear.
Here's why experts are so certain:
At BIA/Kelsey, which is forecasting that
$11 billion will be spent on social ads in 2017 and 40% will be going to native
ads, Jed Williams, who is the author of the forecast, said: "if I was to
re-forecast the native ad market today, would we project it growing larger at a
faster rate? Certainly."
In-stream native ads look, feel, and
function totally seamlessly across both mobile and PC platforms. This is exactly
what company’s want, as they struggle to build cross-platform campaigns.
On mobile's smaller screens, makes getting
the stream just right the experience. Mobile ad spend was up 83% last year, to
$8.9 billion globally.
Twitter has started native-social with
Promoted Tweets in early 2010. Twitter now offers a suite of three different
in-stream native ad products.
LinkedIn is making major investments in
its native strategy and Pinterest is piloting native ads on its platform.
Larson Notes &
Satire:
Need insight and direction for your
social media marketing? Take a look at Linked Local Network: http://www.linkedlocalnetwork.com/linked-local-web/
Through this tool we have a system that
through the power of the group, because as a landing page that is a page within
a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40%
more web activity on their existing web sites. And we have seen those companies
web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!
No data?
No followers?
No direction?
No plan?
Then come to us. We ask
the questions to get your marketing in key and harmonious.
We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have
answers.
If you need a Landing Page for your web site,
consider one of our Signature Pages that will bring your company's web site not
just more hits but good solid sales leads. Companies that are using a Sig Page
are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710
or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a
month sites.
Howard Larson
Larson & Associates
Target Marketing &
Telesales Professionals for new account acquisition.
Making good businesses
great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for
small business affordable by offering programs down to only 15 hours a week.
Maybe you could add telesales into your marketing mix call today and find out.
| Mood: | Music: | Location: |
|
Dec 19 |
Harmonize Your MarketingNo comments · Posted by null |
When you market your company no matter what kind of channels you might be using: telemarketing, direct mail, content, blog, social media, just like an orchestra they all need to be working together, be in tune. It is a fact that when musical instruments are in tune they really do sound louder than if they are even the slightest bet out of tune. Each element like a different instrument all part of a perfect harmony.
Your marketing plan has different instruments, like violins, oboes, French horns, cellos, but also different “chairs” in the orchestra, like 1st chair, 2nd chair, etc, those being not just the marketing department but also customer service, sales, product service developers, and yes ever the “suites” have a stake in the performance and need to play a note or two.
And don’t forget the audience out there. Male, female, be they 20 year olds or 48. Some have site impairment some don’t, i.e. what are they receiving your message on phone, mail box, lap top, desk top, I phone? So yes find out what channel or the way the customer (not you) prefer to communicate. Remember ever the mighty Google uses direct mail so sell Ad Words.
Use cross – channel management for your cross-channel marketing to get a single message out. Sadly those people, the one’s that understand traditional marketing are getting fewer and farther apart. The old rules still hold. It’s only the medium that has changed. You need to know the rules before you have the Knowledge to break them.
Lastly, getting back the message, one message across the entire band width and you have a start to achieve the harmony you need.
Larson Notes & Satire:
Need insight and direction for your social media marketing? Take a look at Linked Local Network: http://www.linkedlocalnetwork.com/linked-local-web/
Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!
No data?
No followers?
No direction?
No plan?
Then come to us. We ask
the questions to get your marketing in key and harmonious.
We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have
answers.
If you need a Landing Page for your web site,
consider one of our Signature Pages that will bring your company's web site not
just more hits but good solid sales leads. Companies that are using a Sig Page
are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710
or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a
month sites.
Howard Larson
Larson & Associates
Target Marketing &
Telesales Professionals for new account acquisition
Making good businesses
great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for
small business affordable by offering programs down to only 15 hours a week.
Maybe you could add telesales into your marketing mix call today and find out.
| Mood: | Music: | Location: |
|
Dec 12 |
The Businesses of Social MediaNo comments · Posted by null |
Social Media Marketing is a must for businesses these days. It is one of the easiest and fastest ways to promote your business across town or across the world. If you are looking for a good marketing strategy for your products or services, you can use these networks as an important tool for marketing and expect an increase in sales.
To be engaged in Social Media Marketing you need to be Listening, Engaging and Collaborating all the time. This is not like traditional advertising or marketing where you are always pushing your message. It is a balancing act of working your message in a diverse engaging way. Put that together with the speed of Social and it can add a totally new dimension to your businesses marketing attack. Social media marketing allows you to reach out to a large online base of internet active people. You can now get in touch with your targeted audience and potential customers. Social gives you the opportunity to offer quick responses to the good and take care of crisis control management like never before when needed.
You can now spread information about the company’s services and products and get feedback at the same time. Create brand awareness and give broad based exposure to your business. It’s all here. Small or large business, social doesn’t care.
Social media is an outstanding marketing channel in today’s world. As the trend of online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.
Engage your social world by providing them useful and relevant content.
Ask questions to your 3-F’s family friends and fans.\
Hold contests and surveys.
Execute on your marketing campaigns.
Measure success and goal conversions.
Provide customer service.
Listen to product ideas and feedback from customers.
Deliver a consistent branding.
Need insight and direction into social media marketing for your business? Join the club. Our club, on Linked Local Network: http://www.linkedlocalnetwork.com/linked-local-web/
Larson Notes & Satire:
One of the major benefits of social media is the conversion rates. It is much easier to convert the your 3F’s to become customers. We work with our clients to understand their business, the audience they need to be targeting and create a customized strategy. If you are looking for some support in getting started, contact us and we can get you started to.
No data?
No followers?
No direction?
No plan?
We ask the questions so you can make the right choices socially:
Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.
We offer a 5 step digital social review.
|Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have answers.
If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
| Mood: | Music: | Location: |
|
Dec 11 |
Struggling With B2B Social MedNo comments · Posted by null |
Need insight and direction into social media marketing for your business? Join the club.
No data?
No followers?
No direction?
No plan?
Chances are some one has done all the hard work for you and all you need to do is look.
I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.
When it comes to social media marketing, you need to answer a few fundamental questions:
Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.
Fortunately, you can find answers through the process of competitor research.
The 3 Fs Friends, Family Followers obsession?
While you shouldn’t become obsessed about how many fans or followers you have, keep in mind that the numbers, your numbers you have at the beginning of your campaign can help you answer the following important questions.
1. Should your business be on social media?
If your competitors have an audience on social media, whether it is 100 people or 100,000, you should be too. If you aren’t, your competitors are tapping into and gobbling up a customer base that your business is completely missing out on.
2. Which networks should your business focus on?
After the big 3 Facebook, LinkedIn and Twitter that a strong look at some of the others. In Social Media Marketing you never really know where for your kind of company you should be. It only really takes one set of eyes to become a major account. That set could be the actual decision maker or their significant other or a possible influencer. With a little creativity, you have a chance to reach a group of customers, any group with little or no competition.
3. Have you reached all of your target audience?
If you have been using social media for a while, but not getting results, take a look at the size of your 3 F’s. Sorry but large numbers work better. You may have a lot of Fans who could care less about your company but again I cannot say this enough, IT ONLY TAKES 1. So think about it, do you still have room to grow your network? Probably.
Larson Notes & Satire: We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review
If you need more online activity we have answers.
If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
| Mood: | Music: | Location: |
