Contact info: phone: 847-991-1294 email: howard@larsonassociates.ws
Apr

14

How To Implement the Pareto pr

No comments · Posted by null

The 80/20 Principle or the Pareto principle states that 80% of all are results are generated by 20% of our efforts or actions.

In other words, when it comes to getting the results you want, only a very few things you do really matter. All the rest ... well,
 they're just a waste of your time.

Business philosophers love to talk about the 80/20 Principle because it applies so to almost any corporate, business or life situation. You've probably heard it said that
80% of profit comes from 20% of customers, or that 20% of a company's staff generates 80% of its productivity. Look at your own company and see how true that is.

Yet the 80/20 Principle is much, much bigger than that. It's a universal, natural fact, proven over and over again in scientific research. And it's visible in nearly every imaginable circumstance. For instance, in the wider world, roughly:

·        20% of thieves account for 80% of the value of all crime

·        20% of drivers cause 80% of all car accidents

·        20% of any community's population utilizes 80% of its resources

And if you look at your own personal life, you'll find that about:

·        20% of the time you spend at work accounts for 80% of what you achieve

·        20% of your clothes are worn 80% of the time

·        20% of your home's carpeting receives 80% of the wear

These little statistics demonstrate the truth of the 80/20 Principle - and the fact that, like it or not, it has an over baring impact on your life.

Now for the power in the Pareto principle. The real power of the 80/20 Principle — the secret to using it as a tool for massive life transformation - lies in finding, focusing on, and exploiting the most important 20% of your resources in every situation in your life.

I'm not talking about cheating or cutting corners. I'm talking about learning to identify the things that matter most to you and add the most value to your life ... shifting the majority of your energy and attention to those things ... and disregarding everything else.

In theory, applying the power of the 80/20 Principle is really quite simple. In practice, it's much easier said than done.
 

Pareto's Principle, the 80/20 Rule, should serve as a daily reminder to focus 80 percent of your time and energy on the 20 percent of you work that is really important. Don't just "work smart", work smart on the right things.


Larson Notes & Satire:  Like a lot of things it is hard to figure out what is the 20% that you should be focusing on. Break it down into smaller parts start with finding your least effect 20% and cut those out of your daily, weekly or monthly activities and see what the effect is. Then find the next 20% and so on. In a few short months you will have shaved off a significant amount of wasted time talent and energy.

 

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.




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Jan

28

10 Judgments In Digital Market

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Companies across the country are desperately trying to get their right and left brains working as they lay out ways to work the confusing ways of Digital Marketing. As we work through the maze of paths to follow I would present 10 incorrect assessments that I feel are present.

Judgment 1: Digital technology changes too fast to keep up.  That is a yes and no. You do need to be working they channels but it is not changing as much or as fast as you might think. What is changing is the way consumers are accessing it. PC, Laptop. I-phone text, THAT is what is all over the place. 

Judgment 2. There is this “new” thing called big data. Don’t get all stressed out buy this term Big Data. Big Data is nothing new, just the new scary buzz word running around the industry to scare everyone all off. It has really been around forever. You just need to understand your market segments and what questions and answers do you need to know and have answers too? This is what most businesses need rather than “Big Data”. Unless your company can process thousands or leads there is nothing to think about here. What you really need is Little Data targeted.

Judgment  3:  Our brand has a one-to-one digital strategy to engage customers when, where and how they prefer.  Ya, ya, ya, everyone says this but nobody dies this or can. The closest chance you have is a call center marketing attack. Any communication you have in any other channel is rule-based, and not completely personal. So don’t think digital strategy think engagement strategy.

Judgment 4: Our brand needs a mobile app.  Mobile is a channel, not a strategy. Only an app that has an impact is one that serves a need. In other words apps that impact are ones that serve a specific need.  Or the app must be developed the way new products and services are.

Judgment 5: Our brand has to have a facebook page. Most do but does yours? I’m thinking that Preparation H and Condoms are not the kind of products to communicate about their brands and be engaging on Facebook, I think. At least I hate to think about the client engagement on those products.

Judgment  6: You need a microsite for your campaign. You don’t need a micro-site for anything. You can put your special content on a page on your existing web site. Maybe yes and maybe no. A purl has it place but you might take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/ . This is money well spent. For less than the price of a cup of coffee you will see a double digits in your alexa score getting better in the 1st week.

Judgment  7: Our digital manager doesn’t know code. After I say so what I will tell you if you’re a large enough company someone should know code but more important is that you understand the value and how long things take. Then you won’t get cheated.

Judgment  8:  We can’t ignore this new digital thing. You can’t? You really cannot be everywhere nor should you be. Better to be using 3 social media sites at close to 100% than 20 at 5% each. It is all about viability, not the numbers. Need help see our Social Media Marketing plans. We get you on the map.

Judgment  9: We can measure this digital thing or can we? The understanding of what can and what cannot be measured is limited to understanding the data. Things like followers beyond friends and family, better yet how many shares are you getting off your postings. Find what is important and measure it.

Judgment  10: We don’t understand this digital thing. Stop treating digital as some kind of special thing. It’s not, it’s only just another tool in your bag of tricks. Identify the experience you want your customers have and the experience you want to deliver to them and the value that that will deliver to your business. Then determine how best to execute that total experience in social and digital platforms.

Larson Notes & Satire:  

Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 32% lower (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

 

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Jan

22

Areas of Marketing Growth For

No comments · Posted by null

So what is everyone thinking of doing for 2014 in the way of marketing? In samples we have seen and collected we have found:

 

Marketing Spending Will Grow

45% of all companies expect to be increasing their Marketing budget

30% of all companies are increasing their spending on what is called “Big Data” technologies and

21% of all companies will be increasing spending on Big Data analytic services

 5.3% is the projected growth of global advertising spending

There will be over $135 Billion spent in 2014 on new digital marketing and

72% of those Marketers who use PayPerCick are planning to increase their budget (before you go down that path look at Linked Local Networks Signature Landing Pages http://www.linkedlocalnetwork.com/linked-local-web  for $1.00 a day you can see your page rise almost daily in organic searches 18% in 3 weeks)

$531 Billion is the expected growth in global advertising spending

$110 Billion is the expected digital media growth

 2.9% overall growth in U.S. advertising spending.

46% growth in subscription of programs, books, electronics, etc)

158% increase in click-through rates for email that start with a social media shaping button

29% growth in content marketing

19% growth in e-commerce retail sales from mobile

12% worldwide growth of smartphones

18% worldwide growth of tablets.

Larson Notes & Satire:  
Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 22.1% lowering (the lower the score the better) in their Alexa rankings!"

Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

No data?
No followers?
No direction?
No plan?

Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

 

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Mood: Music: Location:

Dec

20

The Soon To Be Centerpiece Of

No comments · Posted by null

It’s coming to a Social Media Platform near you. Native Ads. Soon, all advertising on social media will be native in-stream ads. The right side banners will disappear.

Here's why experts are so certain:

At BIA/Kelsey, which is forecasting that $11 billion will be spent on social ads in 2017 and 40% will be going to native ads, Jed Williams, who is the author of the forecast, said: "if I was to re-forecast the native ad market today, would we project it growing larger at a faster rate? Certainly."

In-stream native ads look, feel, and function totally seamlessly across both mobile and PC platforms. This is exactly what company’s want, as they struggle to build cross-platform campaigns.

On mobile's smaller screens, makes getting the stream just right the experience. Mobile ad spend was up 83% last year, to $8.9 billion globally.

Twitter has started native-social with Promoted Tweets in early 2010. Twitter now offers a suite of three different in-stream native ad products.

LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.

 I have to believe image and video sharing networks such as Pinterest, will soon be offering some kind of native ads, of course centered on pictures. Photos are after all the most shared kind of content on the Web; 43% of internet users have shared at least 1 photo in the past month.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network: 
http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true.
Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?

Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition.
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.



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Mood: Music: Location:

Dec

19

Harmonize Your Marketing

No comments · Posted by null

When you market your company no matter what kind of channels you might be using: telemarketing, direct mail, content, blog, social media, just like an orchestra they all need to be working together, be in tune. It is a fact that when musical instruments are in tune they really do sound louder than if they are even the slightest bet out of tune. Each element like a different instrument all part of a perfect harmony.


Your  marketing plan has different instruments,  like violins, oboes, French horns, cellos, but also different “chairs” in the orchestra, like 1st chair, 2nd chair, etc, those being not just the marketing department but also customer service, sales, product service developers, and yes ever the “suites” have a stake in the performance and need to play a note or two.


And don’t forget the audience out there. Male, female, be they 20 year olds or 48. Some have site impairment some don’t, i.e. what are they receiving your message on phone, mail box, lap top, desk top, I phone? So yes find out what channel or the way the customer (not you) prefer to communicate. Remember ever the mighty Google uses direct mail so sell Ad Words.


Use cross – channel management for your cross-channel marketing to get a single message out. Sadly those people, the one’s that understand traditional marketing are getting fewer and farther apart. The old rules still hold. It’s only the medium that has changed. You need to know the rules before you have the Knowledge to break them.


Lastly, getting back the message, one message across the entire band width and you have a start to achieve the harmony you need.


Larson Notes & Satire:


Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/


Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!


No data?
No followers?
No direction?
No plan?

Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
https://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


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