847-991-1294

Providing the best

Telemarketing / Target marketing

For small to medium sized businesses

A Telesales Telemarketing Teleprospecting Target Marketing CompanyWe make good businesses great and great businesses even better.
A telesales, telemarketing, teleprospecting & target marketing company that knows understands and puts into practice telemarketing, targeted marketing and advertising techniques for our clients to achieve consistent desired and sustainable growth.
Our specialty is New Account Acquisition. This is teleprospecting, telesales and target marketingput together in one seamless attack. This is not just advertising, not marketing,not telemarketing, not a manufacturer's rep service but a different way for you togain new accounts and grow your business fast.
Our focus is on working to become a part of our client's sales and marketing team in a seamless, invisible way to help propel their business to the next level. We will get to know you, understand you, sell you!
The majority of our clients are small businesses with revenue of $500,000 to 5 Million looking to expand rapidly. Not enough hours in the day, money going out the back door faster than it comes in the front. We are able to set up a working sales funnel to put your cash flow on a steady basis. A second focus is a company which is exhibiting at trade shows. We have an entire program that encompasses pre, during and post show marketing so you get the maximum ROI from your show investment.
So no matter what your need in your companies lead generation be it hot leads, pre-qualified prospects or sales appointments the neutral accent appointment setters at Larson can zero in on the kind of accounts you not only want but need for your business to grow.

In continuous business since 1975, we are a leading provider of business development, telemarketing, advertising and targeting marketing solutions specializing in the marketing of both complex and simple business product/services. The scope of our services include development of web-integrated proactive marketing CRM tools, end-to-end delivery of business intelligence and sales leads, active targeted marketing attacks, email marketing, content development and creation, blog creation and maintenance, social media marketing direct mail, brochures, catalogs, outbound/outsourced telesales attacks.

We are New Account Acquisition Specialists.
  • 1st we learn about your business.
  • 2nd we take your list or build you a list of potential customers.
  • 3rd we market you into those prospects and hand over to you prequalified people and companies.

We offer various pricing plans to coincide with your marketing budget. Our professional staff will be trained exclusively in your business, competition and customers. Our staff then engages and qualifies prospects using the same qualification criteria that you and your sales team use
Four Pillar AttackWe bring you QUALIFIED leads, not just names!Some of our competition thinks that handing over a name with a job title which fits a job discription is a lead. Is it? At Larson & Associates we take the pain of cold calling and new account acquisition out of your sales equation and bring you actual sales leads with real names from real companies with real people.If I could really bring your company QUALIFIED leads at a fraction of cost of what it would cost to generate in-house would you be interested?Larson & Associates, is a performance-based sales support company exclusively designed to meet your business needs as we become a professional sales team trained in your products/services to engaged ourselves to generate new business for you, for a mutually agreed upon success-based payment plan. We work to keep your sales pipeline filled with qualified leads. We train our staff to your companies needs and target market so you reap the rewards of our efforts.
 Here are the four pillars of Larson sales process:
 1. REACH : We will attract your target prospects (as defined by you) into your sales process, leveraging latest technologies in web, SEM, e-Mail, telemarketing and other techniques. We can use your list, or we can provide the prospect list based on your exact target customer profile.
 2. QUALIFY: Our professional sales team is trained exclusively in your business, products, competition, customers - engages and qualifies prospects using exact qualification criteria as your sales team uses.
 3. CONVERT: Our system gives you real time prospect intelligence, data and history of customer interactions, including e-mails, telephone notes and customer needs - allow you to convert and 'close'.
 4. SUPPORT: A live, trained professional team helps your organization attain maximum customer satisfaction and loyalty, resulting in higher quality of service and repeat orders. Our online 'Self-Service' support portal allows easy routing and tracking of support calls for you to get a deep insight into your clients 'needs' and 'wants'. In continuous business since 1975, Larson & Associates is a leading provider of business development, advertising and marketing solutions specializing in the marketing of complex business products/services. Our scope of services include development of telemarketing, proactive web-integrated marketing tools, end-to-end delivery of business intelligence and sales leads, new customer introductions and post-sales client retention programs, active targeted marketing attacks, outbound/outsourced telesales attacks, to pinpoint just a few of the areas we work in.
Telemarketing
Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience.
Using a qualified list of prospects, telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs. Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs.

Email Marketing

Email pretty much essential that you do. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in profit and growth.
Direct Mail
Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Blog Marketing
Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. This type of marketing uses viral marketing methods in which an interest group is built based on a blog.
Tradeshow Marketing
Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.
Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From engineering events to tradeshows for wedding companies, it’s not an activity that fails to make an impact on your bottom line.
The Tack Hammer
When you have a small job, use a small hammer. Package #1 is when you need specialty work for a seminar or a one-time marketing program or a lead generation cold call project and you need an exact, precise hit. This is a single channel marketing program which will hits it right on the head.TelemarketingEmail BlastDirect MailSocial Media MarketingBloggingContent DevelopmentList Development… and more
Whatever you spend on your marketing can you afford to mess around? Each dollar you spend needs to be accountable. Each lead, the good ones and the ones you need to work though your sales system are worth a lot of money. In a survey, the average cost per lead across all the companies we surveyed in 2021 dollars is $108.00 with a low of $21.00 and a high of $191.00 . Build your dream with hardened hammered response marketing and take those sales home for long relationships. You need to process them fast and get the quick sales and work the time-line for the longer cycled ones. So are you going to sit there and do the same old same old or are you ready to step out and get your marketing really pounding?
Larson & Associates has been a performance-based marketing company involved in trade shows since 1975. We provide experienced trade show services from start to finish. We are designed exclusively to meet your trade-show needs by becoming part of your team.
At Larson & Associates, we don’t just do marketing; we excel at it! From 12 month programs to complete systems that keep giving to insure that you get the best possible ROI.
SEO Marketing
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both.
Our Trademark Plan
The 3-Legged Stool Of Marketing
Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some way, shape or form for 45 years. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. If you use them right people will respond to your message. When I started out back in the 70's and 80's I would fax out all night long. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service at the right time and with out allot of fancy arm twisting and you have a new customer. No you many get a low conversion rate but remember the rule of 27.
The Claw Hammer
Day in and day out this is the hammer of choice! Email, Direct Mail, Content Development, Blogging with a phone call follow-up. It gets thejob done! Take out one element and it doesn't work but together it gives you one powerful long term consistent swing! This baby can get yourcompany up to 1 to 2.5 million in saleswith a smooth consistent stroke!
The Mjölnir Plan!The Father of All Hammers!
When you need a complete marketing pounding get The Mjölnir Plan!Made for Thor (on loan to Larson!)
This is where the hammer really blasts through the target!
It can’t get any better than this! If your last marketing campaign did not give you the results you wanted or needed you need the hammer that DELIVERS:The Mjölnir Plan!
When you want to take your company to Valhalla and propel your company to even greatest success! Just hire Larson & Associates to bring down the hammer!
Content Marketing
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. 1. Social Media Content Marketing 2. Infographic Content Marketing 3. Blog Content Marketing 4. Podcast Content Marketing 5. Video Content Marketing 6. Paid Ad Content Marketing
LinkedIn Marketing
LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process.
By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start.
To The Trade Services
We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff.
The Mini Sledge Hammer
When you need a program with an extra wallop, grab the Mini Sledge! You can still hold it with one hand but the impact is intense! We take Email, Direct Mail, Content, Blogging, add in some Social Media Marketing and by increasing the volume, we get a rock solid hit! We want sales not just clicks! Real sales and real customers! We up the hours and up the number of contacts to push it all up one more notch. Perfect when you're going after 2.5 to 5 million in sales!
The Sledge Hammer
When you need a program to get you to the top! Get both hands on the handle of a full-sized sledge hammer! Two hand grip to send it down hard! This is not a hit or miss! We sit down with you evaluating your company top to bottom to get you the right amount of what you need, WHEN you need it, HOW you need it. We up the amount of Email, Direct Mail, Content, Blogging, and detailed planned Social Media. Then we add in a newsletter, a trade show or two and a more encompassing sales attack. Package #4 is sure to get you up to that $10 Million point, if you are ready!
Larson & Associates has the right What ever kind of marketing plan you need!